Strategy, Structure, Execution.
Less Hype. More Impact.

When strategy and execution work together, pipeline moves faster, revenue becomes more predictable, and customers stick around.

A high-performing go-to-market engine is built on clear positioning, coordinated campaigns, and lifecycle programs driven by real buyer behavior, not guesswork. The right accounts get the right message at the right time.

If you want a go-to-market engine built to perform, let’s connect.

My Work

This portfolio highlights work I’ve led and executed, building scalable, measurable programs. 

My Services

I build growth programs across the customer lifecycle using Demand Generation, ABM and PLG.

My Philosophy

I believe growth comes from clarity, focus, and execution. This philosophy shapes every program I build.


SaaS and Tech companies I have worked with.

Categories: Work management, CPQ/CLM, cybersecurity, IT & digital workplace, financial data, energy optimization.

"Michelle Welborn is the perfect balance of strategic executive and demand generation practitioner. She can develop the vision and has the previous experience to completely understand and implement the initiatives to drive the desired result. "
Paul Starkey, MBA
Designer
my work

My Work

My portfolio blends strategy, demand generation, and lifecycle marketing to drive growth, align teams, and deliver measurable impact. From high-impact campaigns and ABM initiatives to brand strategy and process design, I combine data-driven insights with hands-on execution to turn ideas into scalable results.

Start your journey

If you want a smarter, data-driven go-to-market engine, let’s connect.

image0

Other amazing business I have worked with:

Industries: Energy/Utilities, Financial Services, Consumer Packaged Goods (CPG), Entertainment, Healthcare, Automotive, and Nonprofit.