My Services

Journey Mapping & Messaging Workshops

I help teams align around how buyers actually move from awareness to decision. Through collaborative journey mapping and messaging workshops, we identify key stages, decision moments, and friction points; then define the messages, content, and signals needed to move buyers forward. The outcome is a shared view of the buyer journey, sharper positioning by stage, and messaging that connects marketing, sales, and product around a single, actionable strategy.

Integrated Campaign Development & Execution

I help companies design and run integrated campaigns that connect strategy to execution across channels. From defining campaign objectives and target audiences to aligning messaging, channels, and timing, I ensure every motion works together as one. I then oversee execution across digital, lifecycle, and sales-aligned programs; continuously optimizing based on performance so campaigns drive measurable engagement, pipeline, and revenue impact.

Lead Lifecycle Process & Setup

I help companies define and implement a clear, scalable lead lifecycle that aligns marketing and sales. This includes mapping lifecycle stages, defining entry and exit criteria, and establishing handoffs and SLAs. I can configure the process directly in HubSpot or partner with Sales Ops to operationalize it in Salesforce; ensuring consistent tracking, reporting, and accountability across systems.

ABM strategy and orchestration

I help companies design and run account-based marketing programs that align to the buying journey and sales motion. From account selection and segmentation to orchestrating messaging across ads, lifecycle, and sales outreach, I ensure the right accounts are engaged at the right stage—driving stronger alignment, efficiency, and pipeline impact.

Expansion, & Retention Strategy and Execution

Turn existing customers into your strongest growth engine.

I help companies identify expansion signals, design targeted lifecycle and in-product motions, and execute programs that drive adoption, retention, and upsell. By aligning product usage data, messaging, and sales engagement, I enable predictable growth beyond the initial sale.

Reporting, dashboards, and scorecards

I help teams gain clear visibility into marketing and sales performance by building reports, dashboards, and scorecards directly in Salesforce or HubSpot. These tools track funnel health, conversion trends, and pipeline impact; enabling teams to spot risks early, make data-driven decisions, and align marketing and sales around shared metrics.

"Michelle's commitment to excellence is evident in everything she touches. She is an incredibly gifted and intuitive marketer whose reliability and complete dedication is truly inspirational. I've had the pleasure of working with Michelle and could always count on her to thoroughly understand the challenges and stand up for what she thinks is in the best interest of the client."

Stephanie Adelstein

Companies that I've worked with:

"It was a delight working with such a talented and energetic individual. Michelle impressed me in so many ways, her vast knowledge, creativity and inspiring devotion helped her to excel at all projects she worked on. "

Keith Boucher